In collaboration with Polly, the brand's founder, we developed a cohesive brand identity. This process involved crafting a color palette, selecting fonts, and establishing brand language. By integrating these elements, we aimed to realize Polly's vision and ensure a unified appearance across all brand touchpoints.
Feminine Focus.
This project marked my first experience working on a brand so strongly focused on women. As a male, I encountered unique challenges, but I approached the task with utmost care, respect, and appreciation. I strived to understand and accurately represent the brand's feminine perspective, ensuring that my work resonated authentically with its target audience.
