In collaboration with a passionate fashion hobbyist turned entrepreneur, we embarked on creating BE's visual identity. Through thoughtful conversations about his frustrations with trend-driven fashion and disposable clothing culture, we developed a brand essence that champions authenticity and timeless design.
Simplicity.
Together, we curated a minimalist visual language—from the restrained color palette to the considered typography—that mirrors his vision of clothing as a pure form of self-expression. Each element was carefully chosen to reflect BE's commitment to creating garments that transcend seasonal cycles and honor the wearer's inherent worth, marking Sam's bold transition from fashion enthusiast to founder of a brand that stands for something more meaningful in the industry.
